Digital disruptor, builder, strategist, storyteller and evangelist
Online Media | Washington D.C. Metro Area, US
For more than two decades Robert Michael Murray has been a senior strategist focused on digital communications, emerging technologies, social media and live-event production in the commercial, nonprofit, media, political and higher education sectors. His work is award-winning and has garnered national and international media coverage; outlets include BBC, CNN, C-SPAN, The Washington Post, The New York Times and others.
Murray most recently served as vice president, social media, for National Geographic in Washington, D.C. As one of the first social media executives for a global media company, he was responsible for harnessing social technologies across the Society's various media platforms and non-profit efforts. He built a global social footprint of more than 90 million fans. In 2013 Nat Geo was ranked as the 3rd most popular brand on social media (source: Starcount).
In April 2011 Folio Magazine named Murray to its 2011 Folio 40 list along with Arianna Huffington, Pete Cashmore, The New York Times and others. The list recognizes the “most distinguished magazine and media professionals from every corner of our industry.” In recognizing Murray, Folio wrote: “In 19 months Robert Michael Murray has turned National Geographic [NG] into a social media powerhouse, a behemoth to be envied by publications around the world.”
In addition to his position at National Geographic, Murray is an adjunct professor at Georgetown University, where he teaches courses on digital storytelling and social media. He speaks regularly around the globe on topics ranging from: pervasive to persuasive technologies; the power and limitations of media; digital and transmedia storytelling; and the varied ways in which social/emerging technologies intersect with culture, society and human rights.
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Specialties: digital strategy, innovation, experience design, social media, emerging technologies, storytelling, media relations, brand strategy, live event production, ethnographic research