Vice President, Social Media at National Geographic Society
Online Media | Washington D.C. Metro Area, US
Robert Michael Murray is vice president, social media, for the National Geographic Society in Washington, D.C. As one of the first social media executives for a global media company, he is responsible for harnessing social technologies across the Society's various media platforms and non-profit efforts.
For nearly two decades Murray has been a senior strategist focused on communications, emerging technologies and live-event production in the commercial, nonprofit, political and higher education sectors. His work has garnered national and international media coverage; outlets include BBC, CNN, C-SPAN, The Washington Post, The New York Times and others.
In April 2011 Folio Magazine named Murray to its 2011 Folio 40 list along with Arianna Huffington, Mashable’s Pete Cashmore, Apple, The New York Times and others. The list recognizes the “most distinguished magazine and media professionals from every corner of our industry.” In recognizing Murray, Folio wrote: “In 19 months Robert Michael Murray has turned National Geographic [NG] into a social media powerhouse, a behemoth to be envied by publications around the world. In that short time Murray brought millions of fans to NG’s Facebook page, without ads or paid acquisition, while transforming the brand every step of the way.”
In addition to his position at National Geographic, Murray is an adjunct professor in public relations and corporate communications at Georgetown University, where he teaches courses on digital storytelling and social media. He lectures on topics ranging from: pervasive to persuasive technologies; the power and limitations of media; digital and transmedia storytelling; and the varied ways in which social/emerging technologies intersect with culture, society and human rights.
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Specialties: • Emerging technologies, social media, Web 2.0
• Digital storytelling (e.g., audio, video, text, interactives, etc.)
• Information architecture, ux design, experience engineering
• Live event management, production, webstreaming
• Media relations, crisis communications, protocol and events
• Brand strategy, global positioning, interactive brand extension
• Ethnographic research, requirements gathering, usability testing
• Marketing, search engine optimization, analytics
2009 - Present
Vice President, Social Media / National Geographic Society
I lead engagement efforts for National Geographic, where I am developing and executing social media strategies for the entire organization. Reporting through Marketing and Community Engagement, my responsibilities cross the Society at all levels as we explore how digital and emerging technologies transform all of our functions from editorial to design / technology and brand experiences to crisis communications.
- Established social media efforts to include governance and industry-leading practices
- Built a social media footprint of more than 35+ million fans, followers, and subscribers
- Strategy lead for next generation Membership and community efforts (experiences and products)
2009 - Present
Adjunct Professor in Public Relations & Corporate Communications / Georgetown University
1999 - Present
Digital Strategist / Crowdscrapers
Director of Digital Media Communications and Strategy / Georgetown University
Webmaster / Democratic National Convention Committee (DNCC)
Web Development Project Manager / University of California, Irvine Alumni Association (UCIAA)
Graphics & Digital Media Program Manager / University of California, San Diego (UCSD) Extension